Broadly speaking there are two lines of enquiry that should be pursued while deciding upon an influencer

  1. How many common followers do you and the influencer in question have? The higher the number, the better the chance that the influencer will be effective for your brand; and
  2. Interest analysis - are there common interests between your followers, the influencer in question and your brand?

Our professional analysis covers the above and also looks into more areas to find the best influencers for your brand. Get in touch with us using our contact form.